Honesty: Behaving oneself cordially, Doing businesses truthfully；

Sedulity: Working hard, pursuing progress；

Efficiency: Efficient action, efficient service；

Creativity: Learning to innovate, being good at innovation。

Participation: Sharing our progresses and fruit with every staff, sharing our successes and benefits with each customer。

Gratitude: Being good to each staff, being good to every custom, engaging active participation to philanthropy and commonweal activities！